Infomation, Tell a Story, Emotional Engagement, Change Minds, etc.
Who is your target market, in other words, your ideal viewer?
Once people watch this video, what are you hoping for them to do next?
What exactly do we need to collect and film in order to create the finished product?
Will your video require any special effects or animation beyond basic editing?
*Keep in mind that shorter is almost always better.
Is there a particular price point you are hoping to hit? Keep in mind, the larger the budget, the more impressive a video we can make.