What is the main goal this video is designed to accomplish?
Infomation, Tell a Story, Emotional Engagement, Change Minds, etc.
Who is this video for?
Who is your target market, in other words, your ideal viewer?
Call-To-Action
Once people watch this video, what are you hoping for them to do next?
Pre-Production Needs
What exactly do we need to collect and film in order to create the finished product?
Post-Production Needs
Will your video require any special effects or animation beyond basic editing?
How long would you like this video to be?
*Keep in mind that shorter is almost always better.
Cost
Is there a particular price point you are hoping to hit? Keep in mind, the larger the budget, the more impressive a video we can make.
